Our Story

More Than Jewellery, A Legacy of
Love & Purpose

Senara Jewels isn’t just a brand—it’s a heartfelt journey shaped by passion, purpose, and the belief that jewellery is more than an accessory. It’s a storyteller, a keeper of memories, and a symbol of love that transcends time.

Our journey began with a simple yet profound realization: jewellery isn’t just about gold; it’s about motions woven into metal, about moments turned into timeless treasures. From the sparkle in a daughter’s eyes when she receives her first gold piece to the warmth of a mother passing down her cherished heirloom—every creation holds a story waiting to be told.

Challenging the Norm, Redefining Jewellery

The jewellery industry has long been defined by exclusivity, high markups, and limited access to fine craftsmanship. Many customers face uncertainty about gold purity, inflated prices, and impersonal shopping experiences. On the other side, artisans—the true creators—often remain unseen, underpaid, and disconnected from the value their craft brings to people’s lives.

At Senara Jewels, we are changing this. We believe fine jewellery should be transparent, accessible, and deeply personal. Every piece we create in 14K, 18K, and 22K gold comes with guaranteed purity, fair pricing, and a commitment to ethical sourcing. We work directly with skilled artisans, preserving heritage craftsmanship while ensuring they receive the recognition and fair wages they deserve.

A Brand with a Heart, Jewellery that loves you back

We dream of a world where jewellery isn’t just worn—it’s cherished, it’s passed down, and it empowers both the wearer and the maker. Senara isn’t just about selling jewellery; it’s about creating a community that values authenticity, tradition, and impact.

When you choose Senara, you’re not just adorning yourself with gold; you’re embracing a story, a purpose, and a legacy crafted with love. Because jewellery isn’t just about what you wear—it’s about what you carry in your heart. And at Senara, we’re honoured to be a part of your story.

Our founder

A Letter from Our Founder, Anushka

Jewellery has always been more than just an accessory to me—it’s a feeling, a connection, a piece of history that carries stories across generations. Some of my earliest and fondest memories are of watching my mother carefully pick out jewellery, each piece holding sentimental value, each one chosen with love.

But my journey to Senara wasn’t linear. For a while, I found myself immersed in the world of baking, crafting delicate pastries with precision and passion. There’s something magical about creating—whether it’s a beautifully layered cake or a timeless piece of jewellery. In both, the smallest details matter, the process is just as important as the final product, and the joy of seeing someone’s eyes light up makes all the effort worth it.

Yet, despite my love for baking, I kept feeling a pull toward my first love—designing jewellery. But as I stepped deeper into the industry, I saw something that didn’t sit right. The world of fine jewellery, as beautiful as it seemed, often lacked transparency. Customers paid high markups without fully understanding the value of what they were buying. Meanwhile, artisans—the true creators behind these masterpieces—remained unseen and underappreciated.

That’s when Senara Jewels was born a brand built on trust, craftsmanship, and the belief that fine jewellery should be both accessible and meaningful. With Senara, I wanted to create a space where customers could buy gold with confidence, knowing they’re getting fair pricing, certified purity, and designs that fit effortlessly into modern lifestyles. And most importantly, I wanted to give back to the artisans, ensuring their craft is valued, respected, and preserved for generations to come.

Every piece at Senara, whether in 14K, 18K, or 22K gold, is thoughtfully designed to be worn, cherished, and passed down. Because jewellery should never just be about trends—it should be about stories, emotions, and a legacy of love.

This is my dream, and I’m grateful you’re a part of it.

With love,
Anushka Madan
Founder, Senara Jewels