Gold: A Story of Love, Legacy & Trust

I still remember the first time I held a piece of gold that wasn’t just jewellery—it was a story. It was my grandmother’s cherished gold bangle, worn thin over time but glowing just as brightly as the day she received it. "This isn't just metal, beta," she had said, running her fingers over the intricate patterns. "It’s love, memories, and a promise."

That was the moment I realized gold is more than an ornament—it’s an emotion, a tradition, and a silent witness to life's most precious moments.

Gold Through Generations: More Than Just Jewellery

Every family has a piece of gold that holds a story. A mother saving up to buy her daughter’s first gold earrings, a father carefully selecting a gold chain for his son’s wedding, a brother gifting a delicate gold bracelet to his sister on Raksha Bandhan—gold is never just a purchase; it’s a connection.

But in all these years, one thing I’ve also learned is that not all gold is the same. My grandmother’s heirloom had a rich, deep yellow shine, my mother’s wedding jewellery had a softer glow, and the gold ring I received on my birthday had a pinkish hue. That’s when I started learning about gold in its many forms and why knowing what you're buying is just as important as the emotion behind it.

Understanding Gold: Purity, Colours & What to Look For

Gold, much like relationships, comes in different shades and strengths.

Yellow Gold – The timeless favourite, bright and rich, just like the love in old family traditions.
White Gold – Sleek and modern, like friendships that stand the test of time.
Rose Gold – Soft, romantic, and warm, like love in its most delicate form.
Green & Black Gold – Rare and unconventional, made for those who dare to be different.

And just like love, gold isn’t defined by just one form—it’s measured in purity.

24K Gold – The purest form, which is 99.9% Gold, rich in color but soft and prone to scratches, making it unsuitable for daily wear. Best reserved for investment or ceremonial pieces.
22K Gold – Contains 91.6% Gold. Strikes the perfect balance between purity and strength, making it ideal for traditional and wedding jewellery.
18K Gold – Made of 75% Gold, this alloy is perfect for modern jewellery. It offers a fine balance between elegance, durability, and affordability—suitable for both everyday and occasion wear.
14K Gold – With 58.3% Gold content, this type is strong, affordable, and perfect for those who want beautiful yet practical jewellery that lasts through daily wear.
10K Gold – Now introduced for the FIRST TIME EVER in the daily lifestyle jewellery segment, contains 41.7% Gold. It’s the most durable and cost-effective option, perfect for fuss-free, stylish jewellery designed to be lived in—work, errands, gym, and beyond.

BIS Hallmark & Why It Matters

While purity and colour define gold’s beauty, its authenticity is what gives it real value. Before purchasing gold, it’s important to look for the BIS (Bureau of Indian Standards) Hallmark, a certification that guarantees the purity and authenticity of your gold jewellery.

Each BIS Hallmark consists of:

✔ BIS Logo – A guarantee that the gold has been certified by the Bureau of Indian Standards.

✔ Purity Mark – A stamp indicating the karat of gold (22K, 18K, 14K, etc.).

✔ Assaying Centre’s Mark – A unique code representing the laboratory that tested the gold.

✔ Jeweller’s Identification Mark – A mark identifying the jeweller who manufactured the piece.

At Senara Jewels, we ensure that every piece of gold we offer is BIS Hallmarked—because we believe that gold should not only be beautiful but also authentic, trustworthy, and transparent.

Gold & Festivities: A Bond That Lasts Forever

Gold isn’t just metal—it’s a part of who we are, woven into our traditions and milestones:

At weddings, gold stands as a symbol of commitment and prosperity, passed down from one generation to another.
During festivals, whether it’s Diwali, Akshaya Tritiya, or Durga Puja, gold is a token of good fortune and new beginnings.
At milestones, a simple gold coin or pendant marks achievements, be it a graduation, a new job, or a life-changing decision.
As an investment, gold remains a timeless asset, providing security and stability for generations to come.

At Senara Jewels, we understand that gold is more than just a purchase—it’s an emotion, a story, and a legacy. That’s why we are committed to making gold accessible, transparent, and a reflection of your personal journey. Whether it’s your first piece or an addition to a growing collection, we want you to celebrate every moment with trust, authenticity, and elegance.